Leeds United and Adidas have unveiled their new away kit for the 2026/27 Premier League season, a retro-inspired design that pays homage to the club's glorious past. This highly anticipated release marks a significant moment in the partnership between the club and the iconic sportswear brand, as they celebrate a 'historic first' with the older crest.
The kit features a traditional Leeds yellow with night navy and white detailing, a nod to the club's iconic colors and a tribute to the glory days of the 1980s and 1990s. The retro crest, synonymous with the Yorkshire Rose and Howard Wilkinson's 1991/92 First Division title-winning side, is a key element of the design. This crest, last seen on all shirts between 1984 and 1998, has been a fan favorite and was a huge success when reintroduced on the 2024/25 away shirt.
One of the most exciting aspects of this release is the introduction of a long-sleeve version of the away shirt, a privilege typically reserved for Adidas' highest-tier 'elite' group sponsorship. This includes clubs like Arsenal, Bayern Munich, and Real Madrid. Leeds United becomes the first club to offer this feature, a testament to their status as a top-tier team and a unique opportunity for fans to showcase their support.
The kit's unveiling was accompanied by a captivating film set against the stunning backdrop of the Yorkshire Dales, symbolizing the lengths fans have gone to follow their beloved team across the country. Narrated by club legend Lucas Radebe, the film celebrates the deep connection between Leeds United, the city, and Yorkshire, and the unwavering passion of the fans. Radebe expressed his pride in being part of this campaign, highlighting the special bond between the club and its supporters.
The previous yellow away shirt, introduced ahead of the 2024/25 Championship title-winning campaign, set sales records with over 15,000 units sold in the first 24 hours. The shade of yellow and the 1970s smiley badge became iconic, symbolizing promotion and the joyous open-top bus parade that followed. This new kit has the potential to create similar excitement and sales figures.
Leeds United's pre-season tour in the USA provides the perfect opportunity to showcase the new away kit. The team will face Wrexham in Tampa on July 25, followed by a match against Liverpool in New Jersey five days later. The tour continues with a game against Sunderland in Chicago on August 2, before returning to West Yorkshire. An Elland Road friendly with RB Leipzig is expected on the weekend of August 8/9, followed by a high-profile match against Manchester United in Dublin on the following Wednesday. The 2026/27 Premier League season commences on the weekend of August 22/23.
The 2026/27 away kit is now available online through the Leeds United shop and Adidas, and will be stocked in Leeds United retail stores and selected JD stores. This release not only showcases the club's rich history but also reinforces its position as a leading force in English football, with a strong connection to its fans and a bright future ahead.
